Allied Recreation Group is a collection of some of the world's most recognized and admired RV brands. Each brand - American Coach, Fleetwood, Holiday Rambler and Monaco - remains distinct, while together the group is a celebration of the rich heritage and future promise of the greatest manufacturers in the RV industry.
As Chief Executive Officer, John Draheim is focused on leading the company in the profitable development of motorhomes that feature innovative designs and are well engineered, functional and beautiful inside and out. A leader and strategist in the RV industry for over 15 years, John played a key role in acquiring additional RV brands to establish Allied Recreation Group (ARG). Draheim was president and CEO of Fleetwood since 2009 and spent the first part of his career in the automotive industry. John holds a bachelor's degree in Business Administration with a concentration in Marketing from Elmira College.
Lance Randolph, Chief Financial Officer, is focused on increasing the efficiency of internal processes and cost structures, paramount to the company's vision of providing the best value in the RV industry while providing an acceptable return to shareholders. Lance started his career at Fleetwood in March 2011 in the role of Company Controller. Lance is a graduate of Culver Military Academy and The Ohio State University.
Joining ARG as Chief Operating Officer in 2013, John Lowry previously worked at Harley-Davidson, most recently holding the title of General Manager of Powertrain Operations. John is a U.S. Marine Corps veteran, holds an MBA from Harvard University and has also earned degrees from Princeton, Stanford and the U.S. Army War College.
Mike Snell was with Monaco RV for 20 years and was named President of Monaco and Holiday Rambler when the brands were acquired by ARG in 2013. His focus is on returning the Monaco and Holiday Rambler brands back to their original standing as leaders in the motorized market and position them at the forefront of product innovation, quality and customer service. Mike holds a bachelor's degree in Speech Communication from Oregon State University.
Steve Heim began his career at Fleetwood in January 1984 in the plant maintenance department. He quickly worked his way into the Company's parts and service organization, where he held nearly every position. Prior to becoming Vice-President of Customer Experience, Steve was the company's National Owner Relations Manager.